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10 reasons Businesses need to get started on Google Plus Now!
It’s 2015 and let’s face it, you were hoping this whole Google Plus thing would have made its way into retirement by now, right? Well, it’s still going, getting stronger in fact, and I’m going to help...
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Grow Your Twitter Follower Base in 5 Minutes a Day
It’s 2015. If your brand’s not on Twitter, it should be. And if you’re not getting the results you need there, now is the time to fix that. Just read our breakdown of the latest infographic from...
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11 Free Social Media Marketing Tools You Should Try In 2015
Whether you’re a bootstrapped start-up or an enterprise marketing department, you always have a budget. And all too often it just doesn’t seem to be enough. But sometimes you can get something for...
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Twitter Best Practices: Why, When And How To Say “Thank You” To Your Followers
Social media is all about building relationships. From chatting with existing customers, to meeting new customers and connecting with influencers it’s what social media is good at. If you aren’t having...
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Competitive Analysis on Social Media: Tools & Strategies
Most wars have more than one front, and business is no different. One of the newest fronts – an important one, the one we’ll talk about today – is social media. Social networks like Facebook, Twitter,...
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How To Boost Your Content Creation Strategy With Newsjacking
We are living in an age of content fatigue. Every post we publish on Facebook, Twitter, Instagram, LinkedIn and even on our blog is competing with millions of others. This poses a content creation...
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Employee advocacy on Social Media: everything you need to know to get started
As a Social Media Manager it seems like your responsibilities are endless right? You have to create your social campaigns, manage all your pages, respond on blogs and forums whilst also making sure...
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Content Calendar: 17 Ideas To Improve Your Content Strategy
One of the biggest advantages of working with a calendar is that you can see both the big picture and smallest details at once. A content calendar can also help your business: Save time Maintain...
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12 reasons why Agorapulse is the best alternative to Hootsuite to manage your...
Social media management tools are abundant and many are even free, but there are only a few well-known, industry-tested solutions. Hootsuite and AgoraPulse are among the top three. They’re similar in...
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7 Ways To Win At Social Media On A Tight Budget
Social media managers rarely boast about large budget. Most of us have had to fight for every penny. You can build value on a tight budget, and we’re going to show you how. What is the average...
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16 Tips To Boost Your Content Marketing Strategy on Social Media
Having a clear content marketing strategy is important. But when your content gets shared on Social Media, the key is to adapt it to the specificities of each Social channel. Formatting hacks can help...
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9 Books Every Social Media Manager Should Read
If you’re like most social media managers, you make a point of staying abreast of the latest industry trends, tactics, and tools. You simply have to; it moves so fast. And when it comes to keeping...
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10 Social Media Marketing Podcasts That You Need To Hear
Do you want to learn more about social media marketing but find yourself visually overwhelmed with whitepapers, ebooks, and (natch) blog posts? Then integrate some of these audio-based social media...
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The Best Times to Post on Social Media
There are a lot – and I mean A LOT – of blogs, infographics, and articles purporting to tell you the best times to post on your various social media channels. But, unfortunately, the advice offered by...
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The Ultimate Guide to Social Media Hashtags
You might be successful using hashtags on Twitter, but how about when it comes to other social channels? Let’s review the basics to better understand how you can use hashtags on Twitter, Facebook,...
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Social Media Crisis Management: 5 Tips To Save Your Brand
Whether your next public relations crisis is an embarrassing faux pas, a product recall, or a devastating disaster, this event has the potential to damage the reputation of your brand. While public...
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How Social Media and SEO Work Together
The following is a guest post by Gary Dek. Creating and implementing an engaging social media strategy can be a challenge. Yet bloggers and companies of all levels can’t afford to forgo the potential...
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Small Business Saturday Ideas for Your Business
November is here, which means the holiday season is rushing towards us – whether you’re ready or not. The first big holiday is Black Friday, followed closely behind by Small Business Saturday. If you...
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How to Ace Local Social Media Marketing in These 3 Easy Steps
As a social media consultant, I work with a mix of small to medium size local businesses, all of which want to reach a local audience more than anything. Here’s what I tell them. Step 1: Encourage...
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How to Leverage Social Media Mentions (and START Recycling Them!)
Not tracking social media mentions is like giving someone your debit card and not paying any attention as to how much or if any money was taken out of your account! With a little bit of time and...
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